The pivot from individuals to orgs is the honest one, and I bet it was the hardest to admit.
I did a smaller version. Chased a shinier offering because the thing I was actually good at felt too close to the grind that burned me out. Cost me a year of pretending.
Selling firms their own knowledge-continuity risk is a real problem with a real budget. The individual-coaching version almost never is.
You're building the business now, not the fantasy of one.
Loved this piece — I learned a lot.
Two takeaways I’m keeping:
“Build the one you already, uncomfortably, know how to do.”
It’s strangely intuitive, but it’s a hard shift to make. I still struggle with that.
And this one: “Asking a stranger to book time with me is a much bigger ask than handing them something useful first.”
I’ve heard this before, but I’ve never acted on it.
Your write-up has pushed me to actually take action before your next article comes out.
Thank you for sharing these nuggets.
Thank you for reading and the very specific feedback. I’m happy it helped you.
The pivot from individuals to orgs is the honest one, and I bet it was the hardest to admit.
I did a smaller version. Chased a shinier offering because the thing I was actually good at felt too close to the grind that burned me out. Cost me a year of pretending.
Selling firms their own knowledge-continuity risk is a real problem with a real budget. The individual-coaching version almost never is.
You're building the business now, not the fantasy of one.
Yeah, it took me awhile to figure out what I really wanted.